Opus, a premier business landmark on Ahmedabad’s SG Highway, was envisioned as more than just a commercial building—it was designed to become an iconic presence in the city's corporate skyline. Sold Agency was entrusted with developing a brand identity and marketing narrative that would match the project's ambitious architectural and strategic positioning.
Our approach began with a deep understanding of the location, audience, and intent behind the development. Positioned adjacent to Aatmantan, a premium residential space, Opus needed to convey a sense of distinction while maintaining harmony with its neighboring property. We crafted a visual language and communication system that reflected modern elegance, smart functionality, and aspirational value for business owners and investors.
Client: Shankus-Aristo
Service: Identity Development
Project includes >
Strategy +
Campaign +
Production +
Activation +
Project includes >
Opus
From naming and logo design to launch collateral and on-ground presence, our team provided end-to-end branding support. The final brand identity delivered both aesthetic appeal and strategic clarity, effectively positioning Opus as the business address of tomorrow. The result? A unified, premium commercial brand that resonated with modern entrepreneurs and elevated the perception of office spaces in Ahmedabad.
Type >
The font features elegant, sweeping strokes that create a sense of movement and refinement, while the flared serifs add a touch of classic elegance.
This unique balance of modern minimalism and traditional form gives Aviano Flare a distinct, high-end appeal. It's ideal for upscale branding, luxury designs, and projects that seek to convey both innovation and timeless beauty.
Palette >
Pigments
Primary A # 000000
Primary B # FFFFFF
Secondary # 383838
HOF's domestic furniture was showcased along expansive highways and in residential areas, where the campaign was designed to capture the attention of both commuters and residents. These installations featured inviting home furniture, set against the familiar backdrops Of residential landscapes or the open expanse of highways.
The transparent surfaces allowed viewers to see the furniture in the foreground while the surrounding environments formed a natural, relatable backdrop. This visual contrast underscored the idea that HOF's furniture fits effortlessly into the comfort and style of home life, making it an ideal choice for modern households.
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