Interelia is a modern nutraceutical brand offering a diverse range of nutritional supplements in gummy and effervescent formats for both adults and kids.
With a core mission to promote good health through its "Healthy Gummies" proposition, the brand's product line includes Biotin, Multivitamin, Melatonin, Shilajit, and more for adults, along with Multivitamin, Eye Care, and Probiotic Gummies for children. The effervescent range features Glucosamine, L-Glutathione + Vitamin C, Apple Cider Vinegar, and Electrolytes.
Our comprehensive brand-building engagement spanned strategy, identity, tone of voice, packaging design, website development, content creation, and performance marketing. Interelia was strategically positioned across leading e-commerce and quick-commerce platforms including Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and Cred—resulting in a strong and credible digital presence.
Nutraceutical Dietary Supplements
Project Breakdown
Strategy I Brand Identity I Tone Of Voice I Packaging Design I Website Design + Development I Content Creation I Performance Marketing
Tone of Voice
Identity Development
In a market crowded with nutraceutical brands. Creating a distinct identity for Interelia was both critical and challenging. Our approach focused on cutting through the noise with a playful, engaging style that resonates across age groups.
The logo uses a fluid cursive design with connected lettering. reflecting cohesion and approachability. This distinctive identity sets Interelia apart-balancing health-focused credibility with a sense of everyday fun and familiarity.
Packaging + Design
Packaging plays a pivotal role in how a brand is perceived—especially in a saturated nutraceutical market where products must not only stand out visually but also communicate trust and efficacy at first glance. For Interelia, packaging became a strategic tool to reinforce the brand’s approachable, health-first philosophy while appealing to both discerning adults and concerned parents shopping for their children.
To stand out on both physical and digital shelves, the packaging design was developed with vibrant, flavour-forward color palettes and playful visual language. Each product variant was carefully color-tested to ensure immediate recognition and recall. The result is packaging that not only captures attention but also communicates function and flavor at a glance—building trust and delight with every interaction.
Product Packaging / Canister
Our design direction emphasized vibrancy and clarity. Each product’s packaging was thoughtfully crafted using a flavour-forward color system, ensuring that consumers could intuitively associate each variant with its benefits—be it energy, immunity, sleep, or gut health. We tested and refined every palette to ensure visual harmony across the range while allowing each SKU to maintain its individual identity. This approach ensures easy navigation, strong shelf presence, and immediate recognition on quick-commerce platforms where split-second decisions matter.
The visual language balances playfulness with functionality—leveraging clean layouts, friendly typography, and subtle graphic cues that highlight key ingredients and usage. We also focused on ergonomics and clarity: labels are designed to be scannable, informative, and inviting, making product discovery and consumption effortless for the end user.
Healthy Gummies for Kids   /    Canister
Multivitamin
Eye-Care
Probiotic
Beyond aesthetics, our packaging strategy supports consumer confidence. It reflects a sense of joy and health-conscious intent, making the brand more than just another supplement—it becomes part of a daily wellness routine that feels good to look at, hold, and use. This cohesive design system helps position Interelia as a reliable, enjoyable, and forward-thinking choice in everyday nutrition.
Packaging   /   Effervescent Tablets Container
Just like the canister packaging for gummies, the effervescent packaging follows the same strategic foundation—ensuring a consistent and unified brand presence across all formats.
We developed five distinct product packaging under this range, maintaining the playful yet credible communication language that Interelia stands for. The effervescent line features formulations such as Glucosamine, L-Glutathione + Vitamin C, Apple Cider Vinegar, Natural Vitamin C + Zinc, and Electrolytes.
Each product packaging was thoughtfully designed with a flavour-specific color palette and tone, allowing consumers to intuitively connect the product with its primary benefit and taste profile. The visual cues not only help in easy differentiation but also enhance the overall shopping experience, particularly in quick-commerce environments where speed and clarity are critical.
The tube packaging format was leveraged to create a clean, vibrant, and accessible look—aligning functionality with aesthetic appeal. Key product information is presented in a clear, approachable manner, making it easy for consumers to understand the benefits at a glance.
Every design decision—from color selection to typography to iconography—was made to strengthen brand consistency, encourage consumer trust, and reinforce Interelia’s positioning as a vibrant and health-forward choice in daily wellness.
Website Design & Development
To extend Interelia’s brand essence into the digital space, we crafted a clean, intuitive web interface that offers a smooth and engaging user experience. Every stage—from wireframing to design to development—was carefully aligned with the brand’s playful yet health-focused positioning.
A fully responsive design approach was adopted to ensure consistent performance across all devices, providing a unified experience whether viewed on desktop, tablet, or mobile. Clear navigation, vibrant visuals, and thoughtfully structured content make the website not just a platform to discover products, but an extension of the brand’s credibility and charm.
Mobile Website Design & Development
Recognizing the mobile-first behavior of today’s consumers, we optimized the Interelia experience specifically for mobile users. The mobile site was designed to be fast, responsive, and highly intuitive, maintaining the brand’s lively personality while ensuring ease of navigation.
The responsive framework guarantees smooth adaptability across various screen sizes, enhancing accessibility and user engagement. Compact layouts, touch-friendly interactions, and crisp performance ensure that users can discover, engage, and shop with ease—carrying the same energy and trust from desktop to mobile.
Every aspect of Interelia’s brand journey—from identity development to packaging, digital presence, and platform positioning—was built on a unified, strategic foundation. By maintaining a consistent visual and verbal language across all touchpoints, we successfully created a brand that feels vibrant, credible, and accessible to a wide audience. The careful attention to design detail, responsive digital experiences, and strong marketplace visibility helped Interelia break through the crowded nutraceutical space with clarity and confidence.
Our holistic approach not only strengthened brand recognition but also fostered deeper consumer trust and engagement, setting a solid platform for sustained growth and success.
Nutraceutical Dietary Supplements
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